Interactice marketing service provider Responsewave has announced the release of the market's first Marketing ASP (Application Service Provider) platform developed in Ruby on Rails.The new WaveONE platform allows marketers to perform interactive campaigns in a true multi-channel marketing environment, integrating online, offline and wireless communications channels.
The newly launched marketing ASP platform was initially developed in a J2EE environment using Hibernate and Spring and reengineered in Ruby for on Rails over the last monthsyear. Before the reengineering project beganwas initialized, several technologies and frameworks were evaluated.
"Over the last few years, we have experienced increasing client requests for custom functionality and changes enhancements inin our ASP platform to address a constantly changing online consumer behavior. In a J2EE environment we experienced that complexity just increased as diverse functionality was added to our platform on demand" explains Eric Baumgardner, CTO of Responsewave.
