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INDUSTRY NEWS
Pixsy unveils visual Web search
04/04/2006, By Stefanie Olsen

That's the virtual promise of Pixsy, a visual search engine that scours syndication feeds (in the format of Really Simple Syndication) for up-to-date images and then makes them searchable.

The timing is apt. Multimedia is an increasingly large part of a reader's diet on the Web. Image search was the fastest-growing form of search on popular sites such as Google, Yahoo and MSN in the last year, up 91 percent from February 2005 to February 2006, according to a report from researcher Nielsen/NetRatings issued Monday.

Pixsy, a privately held company with four employees, officially launched its site last July. It had difficulty aggregating images, however, because the technology relied on XML feeds with a limited number of partners. (Norlin would not disclose the site's traffic.) The service now pulls images from hundreds of RSS feeds, according to Norlin, and that number is growing hourly, he said.

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