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Evaluating the Usability of Search Forms Using Eyetracking: A Practical Approach
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01/23/2006, By Matteo Penzo
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In this article, I’ll present findings from eyetracking tests we did to evaluate the best solutions for label placement in Web forms. Today, forms are the primary—often the only—way users have of sending data to Web sites. Web 2.0 makes extensive use of forms. For example, on Flickr™, Del.icio.us, and Writeboard™—which, by the way, I used when writing this article—users provide all of their tags, comments, and other information using forms. Users submit queries to search engines using forms. E-commerce sites also rely heavily on forms that let visitors find and purchase products. (I’ve never browsed for books on Amazon®. I always search for them.)
So, the usability of forms is often massively important to the overall usability of a Web site. That’s why we decided to subject some of these forms to a quick round of eyetracking tests and have analyzed the resulting data to better understand what makes Web forms usable—or unusable.
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